Monday, March 29, 2010

Google @ Frugal

A guestblog by shop owner, Mark Muhlig

The Google photographer showed up on Wednesday afternoon for the shoot. Nice guy, we had pleasant conversation and he explained the whole program to me.

Google is going into seven cities to help local businesses in 'walking' shopping districts. For not a penny from the 'Mom and Pop' shops, they are doing 360 degree panoramic inside shots to be placed on the web. New York, Philadelphia, Chicago, Los Angeles, San Francisco, Sydney, and Tokyo have been chosen to start and study this program.

I'm a photography guy and was amazed at the fish-eye lens that Google was using for the panoramics. With each angle they take three exposures, (underexposed/ overexposed/ proper exposure). Google brainiacs are currently writing a program that will take the best clarity of each and meld the three shots. Because of this code in progress, we don't know when you will be able to see the results online.

He also took a series of 'feature' shots that will also be placed in our business listing. In this shot, I take a pic of him with my cell phone while he shoots me.

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